Vancouver Canucks
Lunar New Year Logo 2025
In celebration of the lunar new year, this design aims to carry the values that will guide us forward in unity, and honour the snake’s key characteristics of intelligence, intuitiveness, and resourcefulness.
It’s all about the details.
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SHOU CHARACTER
An iconic decorative element that conveys the wish for longevity and a prosperous life. The “long” stylization of the character highlights vitality and strength.
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SNAKE SKIN
The repeated pattern is inspired by the leak windows inside the Dr. Sun Yat Sen Classical Chinese Gardens. These intersecting lines reflect unity, harmony, and perspective.
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LUCKY LOZENGE
To combat superstition (as also found in many athletes), this lucky emblem is an interwoven symbol that signifies victory and success.
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LION SHOULDER PATCH
Inspired by Mandarin Squares worn by civil and military officials that depicts the harmonious natural landscape and an animal which reflects the hierarchal status.
Behind the Logo - Canucks Lunar New Year 2025
Research boards on every surface
1/6 pages of skate logo sketches
Researching Chinese rebuses and symbolism
A space for pause and reflection
The leak windows at the Dr. Sun-Yat Sen Classic Chinese Gardens
Gathering the textures, lines, and forms that resonated with me